Demand Generation Director Bristol

Full Time
65,000-85,000 GBP / YEAR
(gross, based on experience)
Bristol / Flexible Office Hours

Job Purpose

The Demand Generation Director will work closely with the Creative Director and Content and Engagement manager and SDRs to plan and deliver targeted marketing campaigns for new and existing business. They will own the conversion funnel working collaboratively with the sales team and the content team to drive inbound marketing, outbound sales and optimize lead conversion. The Demand Generation Director will be responsible for innovating and continually testing different marketing activity to maximize lead generation and ROI.

Key Responsibilities

  • Responsible for creating and delivering sales strategies to draw in potential buyers or to attract new potential customers.
  • Responsible for creating and delivering marketing strategies targeted to desired businesses or individuals
  • Define and understand our target audience. Use firmographic data, source information, and customer behavior insight to establish what people need to hear from the first interaction to sale (Ideal customer profiles)
  • Work closely with Creative Director to create core messages/strategy to speak to our target audience.
  • Define shared terms and internal language. Be clear on what defines leads, MQLs, and SQLs
  • Ensure that the process for working with leads is maintained. Establish where leads go between sales and marketing, the order in which we reach out, how quickly to reach out, and over what timeframe.
  • Ensure that outbound and inbound data is segmented and tiered correctly and is visible to the Concerto Team in the CRM.
  • Ensure the hand-off from marketing to SDRs to sales is consistent and customer orientated.
  • Responsible for achieving bi-annual SQLs and closing KPI’s to reach growth targets.

Key Skills

  • Focus and push both self and others if required to achieve targets, budgets and results despite any opposition or antagonism on route.
  • Set tough objectives, monitor progress and if necessary, take corrective action and generally control the performance of both self and if appropriate, others.
  • Remain forceful when others become pessimistic and defeatist and provide satisfactory and acceptable outcomes insituations which involve the new and unexpected.
  • Challenge the status quo in order to achieve a culture dedicated to continuous improvement and best practice.
  • Lead, encourage, train and support others in order for them to meet their objectives.
  • Meet people with ease and motivate them to seek opportunities and achieve high standards.
  • Bring a sense of urgency to situations, demonstrate an active approach, be willing to get involved in order to increase the pace and achieve goals and objectives.
  • Be firm and persistent when expressing views and provide thoughts and ideas to overcome problems once the situation
    has been properly debated.

Essential Skills

  • 5+ years in Sales and or Marketing Leadership role

Life at Amdaris

  • Competitive Employer Pension contributions
  • Free Fruit, Snacks and Drinks every week
  • Collaborative environment designed for activity-based working
  • Flexible and Hybrid working
  • Cycle to work scheme, Electric car scheme, Gym discounts and many more flexible benefits to use at your leisure
  • Health and Wellbeing app which offers a variety of tools, mindfulness, and positivity
  • Invest in your personal development through training and qualifications
  • Monthly social and charitable events
  • Beer on Tap!!


Job Features

  • Salary

    Competitive salary that rewards your hard work and recognise talent

  • Benefits

    Attractive mix of perks and benefits

  • Tech

    High spec laptops and latest technology

  • Environment

    Flexible Working

  • Development

    In-house and external training courses and qualifications

Apply Online


    Be rewarded


    At Amdaris, we offer competitive salaries. Your progression is important to us, so we create roadmaps to you learning more and earning more through our performance review and goals.


    Joining Amdaris is just the start of your new chapter. We will ensure you have a clear career development plan so that you can plot your destiny.


    Learning and self-improvement are a core part of our values. Whether you want to get certified or train in new technologies, we will take care of it.


    Amdaris offers competitive salaries and excellent benefits, including time off, opportunities to travel, social events and referral bonuses to name a few.


    Health involves more than medical cover. At Amdaris we provide access to gyms, healthy produce and much more.


    We are geeks and we love tech. We will make sure you have high spec hardware and access to a huge array of software applications so you can work at your best.


    Finished in 2018 and a short walk from the closest train station, our Bristol city centre HQ offers fantastic office space, with breakout areas, classic whiteboards for creative brainstorming sessions, meeting rooms, open kitchen and even a unique, branded “moss wall,” bringing green space into the office. We make sure staff working remotely have everything they need too.