We are entering an era that Gartner calls “total experience*”.
Technology is becoming more sophisticated and pervasive, bringing UX and UI design to the top of the development stack. COVID-19 has accelerated digital as the primary interface between commerce and consumers, or business and customers. Hyper automation and AI-powered conversational interfaces will drive this even further.
Tech-trends can be gimmicky and while innovation opens up new paths, not all of them lead to success. However, if CIOs and CTOs always focus on what users actually need and drive teams to keep this central to product design via effective UX and UI design, then they can ensure they can realise their strategic goals.
Good UX and UI design is critical to keep products relevant in a world of continuous change.
As markets and user behaviours evolve rapidly, enterprise users now expect B2B software to deliver the same polish and design as consumer, social, mobile and shopping apps.
Digital expectations have been shaped by the likes of Google, Amazon and Apple. These expectations have filtered through to the workplace, setting new usability benchmarks. Staff and customers expect invisible tech, simplicity, automated functions, and fast, frictionless access. They are looking for smart applications, AI powered processes and mobile tools to automate tasks and increase productivity. For example, these could involve resourcing tools, project management, workflow analysis and time sheets.
Remote working means products will have to be even more intuitive.
More people than ever are now working remotely, and this looks to continue. Enterprise software therefore must be simple to use with minimal support required. There is no doubt that for future-facing organisations, making software super user-friendly is now a strategic end goal for every ecosystem.
Having the right UX and UI skill sets will be essential – and challenging.
UX design is one of the top five in-demand skills. With UX set to become a Google ranking factor, more businesses will be chasing the same talent pool in effort to stay ahead of the curve.
To plug gaps, boost capability and provide enhanced skill sets, organisations will increasingly turn to software development partners like Amdaris to undertake the UX and UI function. Working closely as part of the client’s in-house team, they can empower them with automated processes and integrated tools to make UX and UI design faster, easier and more effective.
* Gartner identifies the top strategic technology trends for 2021
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